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Persuasive Picks for the week of 04/26/10
Social Media Strategy Before TacticsTopRank’s Lee Odden expands on the idea of strategy versus tactics first and shares responses on the topic from dozens of the top minds in social media and social...
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Persuasive Picks for the week of 05/17/10
PR Responsibilities | Selling Social Media Ashley Wirthlin and Frank Strong offer up Part one of a multi-part series on PR responsibilities. This first post dives into the challenges PR firms face...
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Persuasive Picks for the week of 09/06/10
My 3 takeaways on Google InstantChristopher S. Penn provides an eye opening look at the affect Google’s Instant Search will have on your PPC (pay-per-click) metrics if your business utilizes Google’s...
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Persuasive Picks for the week of 02/28/11
Understanding the Social Media ROI CycleThe 60 Second Marketer‘s Jamie Turner shares some excellent insight into Social Media ROI and the various phases of a social campaign via this guest post on...
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Persuasive Picks for the week of 04/18/11
Are You in Charge of Content Delivery?Valeria Maltoni expands on how content creation and distribution is changing the face of marketing – and that companies (both SMB and Enterprise) need to...
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Persuasive Picks for the week of 04/25/11
20 Blogs Every Entrepreneur Should ReadWhats that? You’re looking for some new and exciting content to read? This Business Insider post from Alyson Shontell and Bianca Male has enough recommendations...
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Persuasive Picks for week of 2/13/12
Stephanie Shkolnik takes a look at the components critical to long-term success as you plan your social strategy in How social actually impacts your bottom line via iMediaConnection. Social media...
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Persuasive Picks for week of 4/2/12
Bored with your boards? Jennifer Van Grove of VentureBeat reviews one of the most requested features as Pinterest introduces customizable board covers – offering “pinners” the ability to choose a pin...
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Persuasive Picks for week of 4/9/12
Relatively few brands have used Tumblr in their marketing initiatives, and only a handful have done it particularly well. Michael Estrin explains that despite its lack of traction with brands, Tumblr...
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Persuasive Picks for week of 4/16/12
When Deborah Sweeney, CEO of MyCorporation, started to run her own business, she never would have guessed that a day would come when she’d be expected to update the internet on her life in 140...
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Persuasive Picks for week of 4/30/12
Women Are More Social – When It Comes to Social Media, That Is writes Entrepreneur’s Mikal E. Belicove reporting the results of Nielsen’s latest State of The Media report that shows women are the alpha...
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Persuasive Picks for week of 5/21/12
When consumers go online, they expect to receive the same personalized attention they get face-to-face, with engaging experiences throughout their decision-making process. To create those engaging...
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Persuasive Picks for week of 5/28/12
David Murdico at AdAge thinks that too many brands are setting up social media “playgrounds” where fans get to play on the swings and see-saws while the company stays off to the side, just watching. In...
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Persuasive Picks for week of 6/4/12
Go ahead and throw out everything you used to know about SEO, such as link building, keyword-rich content, internal links, and tracking results on SERPs. It’s time to start over. MarketingProfs‘ Aaron...
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Persuasive Picks for week of 6/11/12
Facebook Engagement is a critical issue for social marketers, not only because consumer interaction has become a cornerstone of the new marketing landscape, but also because Facebook Engagement is...
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Persuasive Picks for week of 7/2/12
As the business of social media continues to grow, social media tools – and the marketers who use them – are expanding their reach into nearly every social media network they can find. Brian Proffitt...
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Persuasive Picks for week of 7/16/12
Most forms of marketing and advertising focus on attracting and engaging customers through a sales cycle to create awareness and interest, guiding the customer to consider and purchase. Lee Odden...
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Persuasive Picks for week of 8/6/12
Video is the undisputed darling of the marketing world in 2012. There are a variety of reasons web-based video is such an important media vehicle, and marketers that understand the nuances will be more...
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Persuasive Picks for week of 10/22/12
In every industry there’s a bellwether that points to future trends. Do you know what it is for digital marketers? And more importantly, are you paying attention? Digital marketing industry insider...
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Persuasive Picks for week of 11/5/12
MarketingProfs‘ Molly Glover Gallatin illustrates how to tie the kind of rich, actionable customer intelligence you can glean from social media into five overarching marketing decisions in Five...
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